GRAPHIC DESIGNER / FRONT-END WEB DEVELOPER @ FULL CUP CREATIVE
JUL 2018 — MAR 2022
Generated UI/UX-focused designs for clients, geared toward optimizing lead form and call conversions
Developed front-end solutions in HTML, CSS, and JavaScript to produce fully responsive cross-browser and cross-device landing pages, email campaigns, and microsites
Maintained and ensured quality of 1000+ existing user experiences that collectively served up to a million users per month
Leveraged Evolv AI to design, create, launch, and monitor experiments to determine prime candidates & combinations of visual elements for conversion optimization
Collaborated with lead developer to establish and reinforce best practices & processes for internal development team
Led trainings on new technologies & trends for development team, in addition to the instruction & onboarding of new members to the development/optimization team
Spearheaded efforts related to optimizing client pages for page speed & performance
Produced a quarterly tracker dashboard wireframe & mockup that resulted in the full overhaul in design of client's ops site to match design/styling
Assisted project managers in scoping new work coming down the pipeline
Acted as development team's first responder for critical support
WEB DEVELOPER & CREATIVE CONSULTANT @ NODUS WATCH COMPANY
JUN 2016 — JUN 2018
Collaborated with stakeholders & manufacturer in discussions over heuristics
Designed logo & 2D caseback renderings to pass onto manufacturers
Developed optimized digital assets for Squarespace website and provided assistance in the front-end to styling, functionality, and maintenance
DESIGN CONSULTANT @ LUNESSENCE WINERY & VINEYARD
DEC 2014 — JUN 2018
Undertook in the renaming, rebranding, and marketing plan of winery with stakeholders
Designed logo adopted by client, prototype labels, and generated variations on designs in response to feedback from marketing & general management
Contributed to website design & development over numerous live iterations to facilitate management & sales of inventory
DIGITAL MARKETING & WEB DESIGN CO-OP @ BUHV DESIGNS
JAN 2017 — JUN 2017
Collaborated with clients, internal design, digital marketing, and copywriting teams to produce website style guides & mockups
Developed custom front-end solutions for clients through WordPress
Edited and maintained all live experiences created during time at Buhv Designs
Produced collateral material for digital marketing team and clients, including sales decks, brand guidelines, and MailChimp templates
Took initiative to successfully drive projects forward that were on the backburner
OFFICE ASSISTANT / GRAPHIC DESIGNER @ ADVANCE OFFICE OF FACULTY DEVELOPMENT
JUL 2016 — DEC 2016
Updated Twitter feed, blog, and news articles on WordPress website
Produced email postcards, flyers for events & faculty fellowships, and a template for biannual program schedules
PROMOTER / RADIO DJ @ WRBB 104.9FM BOSTON
SEP 2013 — APR 2016
Promoted events around campus hosted by the radio station and upcoming live music shows
Created graphics, schedules, and use word-of-mouth to drive awareness of WRBB Radio
Created playlists and streamed music on the air once every week to the Boston community
Operated sound boards and maintained the FM transmitter