Aptive Environmental
Pest Control
Aptive is the SMARTER approach to pest control, providing residential & commercial pest services. As one of the fastest‑growing pest control companies in North America, Aptive currently services more than 1,300 cities across the nation.
01 INTRO
EXPERTISE
Front-End Development • A/B Testing • Optimization • UI/UX Design
BRIEF
The work done for Aptive mostly included design, development, and maintenance of their cross-channel landing pages, usually with multiple iterations of each for A/B testing. Other scoped work included setting up lead submission API capture solutions, script/tracking implementation, rebranding rollouts, and design their internal ops quarterly tracker.
All work depicted below was completed during my time working at Full Cup Creative.
02 BRAND
GUIDELINES
Although Full Cup Creative did not assist in any of Aptive's rebranding efforts over the years, it was still on us to ensure that we adhered to any new guidelines that were put forth. Below is the most recent branding to leverage in the production of all visual assets. Non‑pest iconography, however, was developed by our team.
TYPOGRAPHY
PRIMARY
Brown
COLOR PALETTE
PRIMARY
PRIMARY
PRIMARY
SECONDARY
SECONDARY
ICONOGRAPHY
03 DESIGN
QUARTERLY TRACKER DASHBOARD
Seeking resources to help assemble a dashboard for their internal quarterly tracker, Aptive asked our agency to wireframe & design one for them. With a small team of devlopers who have never designed interfaces themselves, I got tasked with spearheading this project given my design background.
With the final results impressing Aptive's COO, they did an overhaul of their entire Ops Site to match the style of the designs below.
04 SEARCH
BRANDED & NON-BRANDED SEARCH
A/B testing over the years on Aptive's Branded & Non-Branded Search pages resulted in a plethora of changes on what became the design-basis for their cross-channel landing pages.
CONTINUOUS EVOLUTION
Without a very strong visual identity, Aptive's started from humble beginnings that were purely informative. Eventually their brand became a bit more robust and photographic assets became available, allowing us to build on their landing page styles.
Similar to other clients' landing pages that Full Cup Creative developed, Aptive's pages found higher success in user conversions after transitioning over to a multi-step quiz form. Additionally, exit-intent modal windows were introduced, as well as a pivot over to BestCompany widget reviews for better credibility.
