Colorado Custom Floors
Hardwood Flooring
Colorado Custom Floors specializes in one of a kind hardwood floor designs, installation, and restoration that bring homes' unique characters back to life. With over 15 years of experience and a dedication to premium quality, Colorado Custom Floors can deliver.
01 INTRO
EXPERTISE
Branding/Identity • UI/UX Design • Front‑End Development
BRIEF
Originally having a website that was rather archaic in appearance, Colorado Custom Floors needed an overhaul in both branding & web‑related needs. After a couple of misses in design from other team members, I was put at the helm of design & development to recover this drowning project.
All work depicted below was completed during my time working at Buhv Designs.
02 BRAND
DEVELOPING THE BRAND
The only things that Colorado Custom Floors came prepared with were a logo & photographic assets of the work they've done over the years. Proper brand guidelines and an up‑to‑date web presence was required to pull them back into the runnings with competitors.
TYPOGRAPHY
PRIMARY
Domine
SECONDARY
Raleway
COLOR PALETTE
PRIMARY
PRIMARY
PRIMARY
SECONDARY
SECONDARY
SECONDARY
ICONOGRAPHY
03 WEBSITE
COLORADOCUSTOMFLOORS.COM
Given that Colorado Custom Floors' work is very visual, I decided to treat the designing of their new website very much like a graphic portfolio, hence making use of as much their photographic imagery as possible — body copy should not be the dominant element on any page.
