indie617
Boston Independent Radio
indie617 is a music-focused, streaming digital radio station that is independently owned-and-operated. The station features an eclectic mix of music from emerging and established artists from the indie/alternative genre. Live, local, independent radio from Boston, Massachusetts.
01 INTRO
EXPERTISE
UI/UX Design • Brand Development
BRIEF
Armed with nothing more than a logo, a bare-bones livelisten website, and a few social media profiles, indie617's brand & platform needed to evolve in order to keep up with the likes of 92.5 The River, ROCK 92.9 Rocks, and even Rhode Island's WBRU.
The brand new indie617 that I designed strives to engage users in maintaining their personal connections with favorite & yet-to-be-discovered musical artists, and lived night-life experiences. A re-imagined hub for users to tune in also provides the space for bulletin from indie617's content creators, and even a centralized location of Boston's upcoming live musical acts.
02 BRAND
DEVELOPING THE BRAND
With no brand standards set in place, I decided to elevate indie617's visual experience into something more meaningful to its prospective target personas.
Deriving all styles & guidelines from indie617's grayscale logo, a visual reflection of evenings spent listening to the latest & greatest in indie/alternative music was generated. With a vibrant accent color becoming included, the holistic visual identity becomes reminiscent of Boston's live & highly active night-time music scene.
TYPOGRAPHY
PRIMARY
Krungthep
SECONDARY
COLOR PALETTE
PRIMARY
PRIMARY
SECONDARY
SECONDARY
03 FEATURES
LIVE STREAMING
For any radio station, their website's most fundamental purpose should be serving its audience a live stream of its broadcast... and indie617 is no exception. Creating a custom music player allows users to easily partake in its broadcast programs with only the core options to either mute or drop out of the stream entirely.
SONG HISTORY
A record of songs that make it through the radio station's on-air playlist are offered to users.
Unlike most other entities that already exist, the effort to allow for immediate visual association via album covers lends itself to better user experience. A wall of text, on the other hand, can make it frustrating browsing through a long list of songs (and let's be honest, generally an eye‑sore).
BLOG/NEWS
Radio is all about user engagement. Therefore, a location for blog posts, announcements, reviews, etc. should not go neglected!
UPCOMING EVENTS
Boston hosts over a thousand concerts per year. A comprehensive list of upcoming live events and the means to access event details & ticket purchases of Boston's night scene will make indie617's site a hub for all things exciting! Although it will be primarily music shows that are put up for display, the opportunity to sponsor a plethora of events in such a bustling city grants indie617's audience visibility on all the action.
04 FULL DESIGN
FINAL PRODUCT
Below are the full, final renderings of the site on desktop & mobile viewports.
